Choosing Between Native and Hybrid Mobile Apps

Choosing Between Native and Hybrid Mobile Apps



With the introduction of eCommerce and online shopping in the giant mobile-users market, mobile app plays an important role in wooing the customers. Developing a mobile app for your online marketplace is the need of the hour and one of the best decisions too to take your business to new heights.

The subsequent decision is to choose what kind of app you should go for: Native or Hybrid. Making a choice is a big task. However, here we come with the features, pros and cons for both of the apps that would surely help you to choose between Native and Hybrid Mobile Apps.


Let’s talk about the Native App first:

Ever noticed some app supporting/ functioning on one of the Operating Systems and not on others? These are Native apps that are compatible with a particular Operation System. For instance, an Android app would be functional only on Android Mobile Phone and so with Windows and iOS as well.

For the tech-savvy people out here, iOS apps are built using Swift or Objective-C languages while Android apps use Java. Talking about development tools, coding for iOS mobiles is done on Xcode, and Android apps are built on Android Studio.


Benefits of Native Apps

The key cause behind most of the apps being native is the bundle of benefits they offer:

Native apps are fast, reliable and responsive as its header file is loaded in the Operating system itself.

Native apps have direct access to camera, compass, microphone, swipe gestures and accelerometer etc. as it is directly installed on the mobile phone offering better functionality as compared to all other sort of apps.

A mobile user does not need to keep the app active all the time. Native app sends a push notification whenever user action is required.

UI/UX compatibility does not needs to be conceded upon while developing a native app. Since the focus is only on one platform, one can make the mobile app as UI/UX oriented as the platform supports.


Limitations of Native Apps

Every coin has two sides and so does this. There are few shortcoming on developing a native app:

Opting for getting a Native mobile app developed means getting different app for different operating systems. Since your audience consists of Android Users, iOS Users as well as Windows Users, you will need as many codebases as the number of platforms you want to target.

As you need multiple Apps to reach all your users, the price would be immensely affected by it leading to more investment.

Since each OS platform runs a different code, developing Mobile Apps for different platforms would also demand lot of time.


Now on the other hand, we have Hybrid App:

Hybrid apps are a mix of native and web apps. They are built using HTML, JavaScript and CSS. It runs on a simple browser called Webview.

It can prove out to be apt for small business owners as without investing a lot of money and time, ecommerce store owners can get a simple version of their app created in the form of a hybrid app.  This can give a picture of their app’s demand & popularity amongst the audiences.


Benefits of Hybrid App

Hybrid apps are designed to function on multiple platforms. Keeping the base code same, it is just the installation that needs to be slightly modified. Here are few key benefits of hybrid apps:

Because of having a single codebase across platforms, hybrid apps are easy to manage and implement.

Hybrid apps tends out to be less expensive than native apps.

Since the code base is common in developing Hybrid Apps, it required less time as compared to the Native Apps.



While hybrid apps are a less expensive and less time consuming factor for an online marketplace owner, there are certain limitations to them, enumerated as follows:

Due to Webview, Hybrid apps don not offer high performance the way native apps do because, it cannot deliver the customized performance enhancing features that native apps offer.

In order to make an app compatible to all platforms demands lot of work.

Making a hybrid app supporting iOS, Android, Windows Mobile platform is not an easy task. While customizing it to please the audience’s tastes the development cost may come at par with developing native apps.


What App should an Ecommerce Marketplace Owner Choose?

There are few deciding factors that can help in choosing an app:

  • Budget
  • The expected result of the App
  • Probability of its popularity and mass acceptance

Hybrid apps are good to go with when you do not have a fair idea of your app’s performance in the market or do not know how your final app should look like. It is also suggested for ecommerce marketplace owners who are sailing on with a limited budget and need a mobile app.

However, Native apps, on the other hand, offer super functionality and amazing user experience. They are also considered a better performer than hybrid mobile apps.

Our Experts recommend choosing a hybrid app only if you have a strict budget line or you do not know what sort of a response you may collect from your audience. A hybrid mobile app development costs almost the same as that of native apps these days (because of extreme customization). Hence, we recommend going for native apps.


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